“We also hope to be around to design another store for Bharat Floorings and Tiles in two years on the metaverse and in the next 25 years within the new Holographic city, we all live in, together,” say Ayaz and Zameer Basrai of The Busride Design Studio. The reason for their camaraderie and regular collaborations […]
“We also hope to be around to design another store for Bharat Floorings and Tiles in two years on the metaverse and in the next 25 years within the new Holographic city, we all live in, together,” say Ayaz and Zameer Basrai of The Busride Design Studio.
The reason for their camaraderie and regular collaborations with BFT, and especially the head Firdaus Variava, is reflected in the design of the new store in Andheri, Mumbai.
Discover the five reasons why ELLE DECOR India fell in love at first sight with the BFT store designed by The Busride Design Studio….
You may also like: Started from a fishing village in Mumbai, this is the story of 100 years of success of Bharat Floorings and Tiles
A TECHNOLOGICAL TREAT
In the first half of the store, a random series of large grey stepped terrazzo monoliths display tiles and other offerings from Bharat Floorings and Tiles. The magic happens when they also show a constantly changing kaleidoscope of the signature BFT tile patterns in the area.
BFT’S PERSONAL FOUNTAIN OF YOUTH
The spearheads of The Busride Design Studio say, “Following the rise of the NFT marketplace and a new generation of digital artists, we have visualised this store as a conduit for collaboration, who will fuel this next round of partnerships and growth for Bharat Floorings and Tiles.”
WITNESS TERRAZZO’S TIMELESSNESS
As put forth by Firdaus Variava, “The store uses one of the most timeless materials, terrazzo, in an innovative way. While the form is modern, the history of the material is hundreds of years old. Due to this juxtaposition, a purchase becomes an experience, rather than a chore.”
EXCITING GROUND FOR SHOPPING AND SELLING
Beyond the playful display area exists a quieter, darker space, suitable for focused interaction about requirements and opportunities with the sales staff. A large, cast in situ centre table set the mood for meaningful discourse.
COALITION OF EXPLORATION AND STORYTELLING
“To reflect the layered anecdote-filled storytelling Bharat Flooring and Tiles’ history and products offer, we decided to pull the ubiquitous 20cm x 20cm grid into terrazzo stalagmites to quadruple the display space and save the upkeep of a back-breaking inventory. The topography manifests it like walking into an abstract world powered by designs and forms”, explains the duo of The Busride Design Studio.
You may also like: The new store of luxury lifestyle label AMPM in Delhi is an inspiration in beige!
The best of Indian and global architects, designers and cultural experts make their way to the country’s most definitive design week. India Design ID 2025 is poised to be a convergence of intellect and creativity, bringing together preeminent thought leaders for a three-day symposium of incisive discourse. The much-anticipated ID Symposium from 20th – 22nd […]
BY
ADMIN
Design that holds the power to shift perspectives. Design that lays the cornerstone for thinking tirelessly about the new and the future. Design that simply makes you stop and think. Kohler Bold Design Awards, also colloquially known as KBDA, with creative partner ELLE DECOR India has knocked yet again. KBDA 2024, the conversation will move […]
If the sunny courtyards, lush trees, and promise of an all-day social escape don’t already have you making plans, the city’s newfound palate for craft beer might. From the first pour of design to the last sip of craft beer, this microbrewery in Hyderabad by 23 Degrees Design Shift finds its spirit in heritage, hops and […]
Phoenix Palladium, Mumbai’s premier shopping and lifestyle destination, unveiled a remarkable addition to its collection of iconic art – Salvador Dalí’s celebrated bronze sculpture, Cosmic Rhinoceros. Launched by Gayatri Ruia and art connoisseur Shalini Passi, this striking piece encapsulates the mall’s longstanding commitment to delight and further elevate the Palladium experience for its shoppers.
A lobby flooded with natural light, exuding nothing but pure joy. A space filled with smiles and an odyssey of intricate details from the trophy wall to the bridge. Designed by Atelier Astil, the primary school lobby in Bengaluru goes far beyond aesthetics, it shapes the minds of young children through architecture. An ode to […]
Textures, colours, and finishes undeniably engage our senses—they invite touch, spark curiosity, and leave a lasting impression. At the Coast to Coast Veneer Experience Centre in New Delhi, veneers transcend their typical role as retail products and take centre stage as a design-driven medium of expression. This 10,000 sq ft space, conceptualised by Prashant Kochhar, […]
BY
ADMIN
An art gallery? A museum? This is actually a retail store. A futuristic, almost mystical reflection of India’s heritage, Soulstory’s bold new venture in Kolkata exhibits a repository of world-class Italian furniture. Second in line after the Mumbai store, founders Narendra Bachhawat and Mukesh Toshniwal brought in Abin Chaudhuri, principal at Abin Design Studio to […]
It’s a Sunday afternoon, and you’re cosied up on a couch. Soft sunlight warms your cheeks while the rustle of leaves rocks you in and out of a slumber. At Earthy Elegance, a clubhouse in Pune’s leafy landscape puts its guests right in the lap of nature. Rest, reflection, and rejuvenation meet at this leisure […]
It’s a new world for retail and design in Bengaluru with the General Items store by Tiipoi’s Spandana Gopal alongside sourcing consultant Malini Malik. A former school provisions store in Ulsoor, Bengaluru, has metamorphosed into an artistic store of curious objects; where its ‘general items’ name is derived from its original avatar that sold notebooks […]
BY
ADMIN
Nothing brings loved ones closer than the festive season. With a slight nip in the air and Christmas right around the corner, spending some quality time with friends and family indoors with festive delicacies sounds so warm and comforting. Doesn’t it?